InsuranceNewsNet Magazine February 2012 : 4
VIEW ONLINE LEADS DIFFERENTLY CONTENTS February 2012 • Volume 5, Number 2 BUSINESS 48 Reboot Your Marketing By Maribeth Kuzmeski New strategies like social media and viral marketing are changing the way we do business— has your marketing plan adapted as well? PERSPECTIVES 50 Selling the Insurance Story An interview with Robert Miller, president of NAIFA Robert Miller has a reputation of being an outspoken, straight-shooting representative for the advisor community, bringing a unique perspective to his position. INSIGHTS 52 MDRT: Tax-Planning Kaleidoscope By Philip E. Harriman With tax changes around the corner, now is the time for clients who have assets they aren’t using to solidify their financial arrangements. 53 LIMRA: We Are a Mobile Nation By Mary Art With the world growing more mobile every day, insurers must find a way to develop an effective mobile strategy to ensure future success. EVERY ISSUE 8 Editor’s Letter 18 NewsWires 26 LifeWires 34 AnnuityWires 40 HealthWires 55 Advertiser Index 54 Ask the Sales Doctor 56 Off-the-Wall Sales Stories 15 FREE LEADS DISCOVER: SIGN-UP TODAY TO RECEIVE Visit NetQuote.com/Feb15 Or call 877.415.5153 Thanks to the advanced lead ﬁltering of Bankrate Insurance Veriﬁed , we are making major strides forward in providing the lead quality that you desire. First-rate customer service More consumers ready to buy NOW Unique fraud-detection engine insurAnceneWsnet.com, inc. 355 North 21st Street, Suite 211, Camp Hill, Pa 17011 tel: 866-707-6786 fax: 866-381-8630 www.InsuranceNewsNet.com Publisher Paul Feldman editor-in-chief Steven a. morelli chief oPerAtions officer Jim Barton Production editor Natasha Clague AssistAnt editor ann Gallina mArketing coordinAtor Christina brindamour creAtive director Jake Haas senior grAPhic designer Carlos Centeno regionAl Account mAnAger Jesse barden (north centrAl) (southeAst) regionAl Account mAnAger brian Henderson regionAl Account mAnAger rob Holdaway (West) regionAl Account mAnAger mark e. Waters (northeAst) technology director Joaquin Tuazon Copyright 2012 InsuranceNewsNet.com. all rights reserved. reproduction or use, without permission, of editorial or graphic content in any manner is strictly prohib-ited. how to reach us: you may e-mail email@example.com, send your letter to 355 North 21st Street, Suite 211, Camp Hill, Pa 17011, Fax at 866-381-8630, or call 866-707-6786. reprints: Copyright permission can be obtained through InsuranceNewsNet at 866-707-6786, ext. 115 or firstname.lastname@example.org. editorial inquiries: you may e-mail email@example.com or call 866-707-6786 ext. 117. Advertising inquiries: To access InsuranceNewsNet magazine’s online media kit, go to www.insurancenewsnetmagazine.com , or call 866-707-6786, ext. 115 for a sales representative. Postmaster: Send address changes to InsuranceNewsNet magazine, 355 N. 21st Street, Suite 211, Camp Hill, Pa 17011. Please allow four weeks for completion of changes. legal disclaimer: This publication contains general finan-cial information. It should not be relied upon as a substitute for professional financial or legal advice. We make every effort to offer accurate information, but errors may occur due to the nature of the subject matter and our interpreta-tion of any laws and regulations involved. We provide this information “as is,” without warranties of any kind, either expressed or implied. InsuranceNewsNet shall not be liable regardless of the cause or duration, for any errors, inaccura-cies, omissions or other defects in, or untimeliness or unau-thenticity of, the information published herein.